Yes, we use a high quality vinyl that has great flexibility without compromising adhesive strength. If your walls are textured, you’ll need to spend a little extra time to apply pressure to each letter/portion of the graphic during application in order to remove any air bubbles and ensure that the vinyl has formed to the texture. Standard orange peel texture offers no problem, heavier texture might pose problems – you may request a sample (look for the Textured Wall Sample checkbox at the bottom of the form) to try on your wall to ensure adequate adhesion. My walls are textured and that hasn’t stopped me – but it does take a little extra time and careful pressing to get the Wall Quotes™ to adhere properly. And every so often I need to repress a letter or two to help it reform to the texture.